A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising.
Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding or rebuilding PR and media efforts as a safe harbor in these stormy financial times.
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New Era of Public and Media Relations Emerges as Advertising Stress Mounts
We are on the cusp of an emerging renaissance for Public Relations and Media Relations. It is back to the future for investing in comprehensive and some would say ‘traditional’ pr programs that address various target audiences and focusing on cultivating media relationships with outlets that are meaningful and strategic for the brand and its messaging.
#business #management #branding #pr #publicrelations #advertising #marketing #mediarelations #corporate #communications #brand
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