Media Relations Mistakes - Creating, Building, and Sustaining a Successful Media Program

In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including: The good and bad of marketing & sales influence in media relations Effective content strategies & approaches that ensure failure Media relationship building - do's & don't How to become a reliable source Newsroom organization, hierarchy & mindful pitching Effective pitching What you never do in any media engagements today and more.....